O que o gigante Google sabe sobre nós

Cada pesquisa que fazemos no Google fica registada nos arquivos da gigantesca empresa americana até 2038.

O artigo
They know all about you
Every time you use an internet search engine, your inquiry is stored in a huge database. Would you like such personal information to become public knowledge? Yet for thousands of AOL customers, that nightmare has just become a reality. Andrew Brown reports on an incident that has exposed how much we divulge to Google & co

Monday August 28, 2006
The Guardian

In March this year, a man with a passion for Portuguese football, living in a city in Florida, was drinking heavily because his wife was having an affair. He typed his troubles into the search window of his computer. "My wife doesnt love animore," he told the machine. He searched for "Stop your divorce" and "I want revenge to my wife" before turning to self-examination with "alchool withdrawl", "alchool withdrawl sintoms" (at 10 in the morning) and "disfunctional erection". On April 1 he was looking for a local medium who could "predict my futur".
But what could a psychic guess about him compared with what the world now knows? This story is one of hundreds, perhaps tens of thousands, revealed this month when AOL published the details of 23m searches made by 650,000 of its customers during a three-month period earlier in the year. The searches were actually carried out by Google - from which AOL buys in its search functions.
The gigantic database detailing these customers' search inquiries was available on an AOL research site for just a few hours before the company realised that substituting numbers for users' names did not really protect their identities enough. The company apologised for its mistake - and removed the database from the internet. The researcher who published the material has been sacked, as has his manager, and last week AOL's chief technology officer, Maureen Govern, resigned. But those few hours online were enough for the raw data files to be copied all over the internet, and there are now four or five sites where anyone can search through them using specialised software.

in The Guardian - Technology

A citação
"All of this information is stored. Google identifies every computer that connects to it with an implant (known as a cookie) which will not expire until 2038. If you also use Gmail, Google knows your email address - and, of course, keeps all your email searchable. If you sign up to have Google ads on a website, then the company knows your bank account details and home address, as well as all your searches. If you have a blog on the free blogger service, Google owns that. The company also knows, of course, the routes you have looked up on Google maps."
- Andrew Brown, "The Guardian"