Jornais on-line vs. Imprensa escrita
A consulta de jornais on-line parece estar a aumentar, enquanto as vendas de jornais impressos continua a diminuir - exemplo norte-americano.
O artigo
Publishers find good news online
Meanwhile, a new report on newspapers' Web sites shows circulation rising almost four times as fast as the Internet is growing.
Nielsen/NetRatings Inc. said newspaper Web sites posted an 11% year-over-year rise to 39.3 million unique visitors in October, accounting for one-quarter of U.S. Internet users. The increase easily outstripped growth in all Internet users of 3%.
Last week, the Audit Bureau of Circulation reported weekday printed circulation of the nation's 20 largest newspapers fell 2.6%.
"The growth among newspaper Web sites demonstrates that these entities offer unique incentives to visitors," said Gerry Davison, senior media analyst at Nielsen/NetRatings. "Most, if not all offer interactivity such as blogs, podcasts and streaming video/audio. These interactive features, combined with Internet users' thirst for up-to-date information, make newspaper Web sites an increasingly appealing choice."
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