A importância das primeiras impressões na Internet

Segundo um estudo divulgado na publicação "Behaviour and Information Technology", o utilizador de Internet formula a sua opinião sobre um sítio na Web em menos de 50 milissegundos e esta primeira impressão tem um impacto duradouro.

First impressions count for web

Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.
Researchers found that the brain makes decisions in just a twentieth of a second of viewing a webpage.
They were surprised as they believed it would take at least 10 times longer to form an opinion.
The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact.

in BBC News - Technology