O Youtube.com foi adquirido pelo Google

1.650 milhões de dólares foi o valor que o gigante Google pagou pela aquisição de uma das empresas do momento, a YouTube. Entretanto, a comScore Networks forneceu em press-release alguns dados sobre o crescimento e alcance do popular site que permite ver e partilhar vídeos.

Os números
Worldwide Traffic Growth at Youtube.com Among Users 15+
Unique Visitors (000)
August 2005 - August 2006
Source: comScore World Metrix

Youtube.com Unique Visitors (000)
---------------------
Aug-05 2,811
Sep-05 2,93
Oct-05 3,602
Nov-05 4,484
Dec-05 5,771
Jan-06 9,529
Feb-06 15,185
Mar-06 22,295
Apr-06 26,938
May-06 42,437
Jun-06 49,371
Jul-06 63,411
Aug-06 72,080


Worldwide Share of Page Views by Region Among Users 15+
Percent (%) of Page Views
August 2006
Source: comScore World Metrix

Total Internet Google Sites Youtube.com
-------------- ------------ -------------
Total Page Views (MM) 1,826,439 86,215 4,675
Worldwide 100% 100% 100%
North America 29% 14% 26%
Latin America 6% 33% 7%
European Union 29% 30% 29%
Asia-Pacific 33% 19% 36%
Middle East-Africa 3% 3% 2%


A análise
- Worldwide traffic to Youtube.com (among visitors 15+) has grown nearly 2,500 percent from August 2005 to August 2006, from 2.8 million visitors to 72 million.
- In August 2006, Google Sites ranked as the 3rd most visited Internet property with more than 468 million visitors 15+, while Youtube.com ranked 14th with 72 million. The two properties had a combined worldwide reach of 477 million visitors 15+.
- Google Sites derived a relatively high percentage of their page views (33 percent) from Latin America compared to the region's share of Total Internet page views (6 percent), while Youtube.com drew a more representative 7 percent from Latin America.
- Youtube.com is potentially complementary to Google in its coverage among other worldwide regions. Specifically, Youtube.com derived a relatively high percent of its page views (36 percent) from Asia-Pacific, while Google Sites attracted just 19 percent from the region. Youtube.com also drew a higher percentage of page views from North America (26 percent) compared to Google Sites' share (14 percent).

in comScore Networks