Consumo e Internet

As pesquisas nos motores de busca on-line influenciam de forma importante as compras off-line, segundo o estudo revelado hoje pela comScore Networks.

O artigo
New Study from comScore Networks Sponsored by Google Reveals 63 Percent of Search-Related Purchases Occur in Offline Retail Stores

RESTON, VA, March 21, 2006 – comScore Networks today released results from a new research study that confirms the importance of search in influencing offline buying. The results show that 25 percent of searchers purchased an item directly related to their query, and that of those buyers, 37 percent completed their purchase online. An even greater 63 percent completed a purchase offline following their search activity.

in comScore.com