A Reconstrução da Identidade na Internet

“Um sistema de redes em rápida expansão, conhecido colectivamente por Internet, liga milhões de pessoas em novos espaços que estão a alterar o modo como pensamos, a natureza da nossa sexualidade, a organização das nossas comunidades e até mesmo a nossa identidade” (Sherry Turkle)

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quarta-feira, janeiro 03, 2007

O peso das visitas universitárias na consulta do MySpace

12% do conteúdo da Fox Interactive Media (proprietária do MySpace.com) é visitado a partir de universidades.

O press-release
COLLEGE STUDENTS VISITING MYSPACE.COM HELP FOX INTERACTIVE MEDIA LEAD THE INTERNET IN PAGE VIEWS, ACCORDING TO COMSCORE NETWORKS
Fox’s MySpace.com Includes More than 4.5 Billion Pages Viewed from University Locations

RESTON, Va., December 18, 2006 -- comScore Networks, a leader in measuring the digital age, today released a study analyzing the impact of visitation from university locations at the top two Web properties, Fox Interactive Media (which includes MySpace.com) and Yahoo! Sites. Eight percent of all Web content consumed by U.S. Internet users, as measured in page views, comes from university settings. At Fox Interactive Media -- the top Internet property in November on the basis of page views -- 12 percent of content is viewed at university locations, while only 6 percent of page views at Yahoo! Sites occur at university locations.
If college usage is omitted, a comparison of page views at Fox Interactive Media and Yahoo! Sites tells a very different story: Yahoo! Sites, with 35.6 billion page views for November, would rank higher than Fox Interactive Media with 34.9 billion.

in comScore Networks

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