A evolução do MySpace

A compra do MySpace pela News Corporation parece, finalmente, dar frutos. O social networking site evoluiu bastante no último ano e, apesar da concorrência, continua a ter mais páginas visitadas do que qualquer outro website no mundo.

From MySpace to YourSpace
By BRIAN STELTER
Published: January 21, 2008

Two years ago, Chris DeWolfe, the co-founder and chief executive of MySpace, was talking about international expansion with Rupert Murdoch, whose News Corporation bought the social networking site in 2005. According to Mr. DeWolfe, an entrepreneur used to moving at Internet velocity, he suggested that MySpace could expand to “four or five” countries in the next year.
“What about 13?” Mr. Murdoch said.
That was one of Mr. DeWolfe’s first lessons in just how fast business is done inside the News Corporation. MySpace ended up adding 15 local versions in the year. It is now up to 24 — “we just launched in Brazil,” Mr. DeWolfe said in one of his first interviews since signing a new two-year contract with the News Corporation in October.
In addition to expanding, MySpace is evolving. While it is introducing new musicians and playing host to amateur filmmakers, it is also signing artists to its own record label and developing online video series. It introduced a content guide, MySpace Celebrity, last week.

in The New York Times - Technology