O sexo dos blogues

As "Mommy bloggers" é o novo fenómeno da blogosfera. Cada vez são mais e reúnem-se em comunidades como a BlogHer para unir forças. As mulheres podem ser o sexo forte da Web 2.0 e, consequentemente, é preciso mudar as estratégias de marketing e publicidade.

O artigo
The power of female blogging
By Maggie Shiels
Technology reporter, BBC News, Silicon Valley

The message was loud. It was clear. It was simple.

"Take the money."

Spelling it out was Gina Garrubbo, executive vice president of BlogHer, which claims to be the biggest online community for women who blog.

Ms Garrubbo made her comments at Blogher's recent conference in a session that aired concerns mommy bloggers have about selling out by displaying adverts on their sites or testing out products.

"Everyday I talk to Fortune 500 companies and they care. They care about supporting you on your terms. It is your opportunity. Build the business. Write the rules," said Ms Garrubbo.

in BBC News - Technology