Empresas (ainda) não apostam nas redes sociais

Será que um negócio pode beneficiar do Facebook, MySpace ou Hi5? Segundo investigadores de uma empresa de tecnologias da informação, a Gartner, a resposta é afirmativa.


O artigo
Firms 'miss' social site success

By Maggie Shiels Technology reporter, BBC News, Silicon Valley

Businesses are missing out on the huge potential that social networks present, a leading information technology company has warned.

Researchers for Gartner found that huge opportunities for improving the management of large firms exist.

"Businesses which harness how employees use these sites stand to increase savings, productivity and profits," said Gartner researcher Jeffrey Mann.

in BBC News - Technology