Social Networking Sites: cada dia que passa mais interessantes

Como já foi repetido inúmeras vezes, são um fenómeno e chamam cada vez mais à atenção das grandes potências das TI. Onde é que a economia dos social networking sites nos irá levar?

O artigo
Riding the social networks wave
This wave hasn't crested - it really is the next big thing - but who knows where it will all lead? Can Microsoft and Yahoo jump in? Fortune's David Kirkpatrick explores the next phases.
By David Kirkpatrick, Fortune senior editor
August 24 2007: 7:28 AM EDT

NEW YORK (Fortune) -- As MySpace hooks up with MTV (whose parent Viacom once tried to buy it) and Facebook makes the cover of Newsweek, it's clear that social networking is only getting hotter. (But couldn't Newsweek find Mark Zuckerberg anecdotes that hadn't already appeared in Fortune?)
The reason social networking matters is simple: people do things together, and this new software promises us the means to engage the social aspect of our lives in everything we do online. Among other things, shopping, consuming media, researching, planning our time, and of course communicating can all be done more efficiently if we have manageable information about what our friends are doing. It goes way beyond high school and college kids sharing photos and exchanging gossip.
Since Facebook's epochal May announcement that it was opening itself up and hosting applications created by all comers, the Palo Alto-based service has kept Silicon Valley mesmerized. Here's how much: This week I breakfasted with eggheady serial enterpreneur Scott Rafer, who sold his latest company MyBlogLog to Yahoo. Rafer's new project, still hush-hush, is a Facebook application. But his faith in the earthshakingness of Facebook apps is such that he actually said to me: "Now Google might as well not get into the apps business, and finally something will take a bit out of [Microsoft] Office."

in CNNMoney.com