BBC alia-se ao MySpace

A BBC deverá anunciar hoje uma parceria com o social networking site MySpace para partilha de receitas publicitárias. Será o início de uma nova tendência?

O artigo
Growing Online, BBC Is to Join With MySpace
By BRIAN STELTER
Published: January 24, 2008

The commercial arm of the British Broadcasting Corporation is expected to announce a partnership with MySpace on Thursday to make some of its content available on MySpace, the popular social networking Web site.
MySpace, part of the News Corporation, controlled by Rupert Murdoch, said Wednesday that the relationship was its first global agreement with a major broadcaster. The companies will share advertising revenue.
The BBC has already found some success syndicating content on the Google Web site YouTube, where its videos have garnered more than three million views since last February. MySpaceTV is the second most popular video Web site, behind YouTube.

in The New York Times - Media & Advertising