Social Network com regras para staff da BBC

Linhas orientadoras para os funcionários da BBC que coloquem o seu perfil em redes sociais, como o Facebook ou o MySpace.

O artigo
BBC restricts staff online networking
Mark Sweney
guardian.co.uk,
Wednesday March 12 2008

The BBC is to launch a set of formal guidelines governing what staff will be allowed to put on their profile pages on social networking websites such as Facebook.
BBC News director Helen Boaden said today that the new guidelines about what content BBC staff could put on social networking websites were designed to protect the corporation's brand.
Boaden added that the guidelines would clearly set out what BBC staff could, and could not, put on websites in order that the corporation was not damaged by improper images or content.
The new rules on BBC staff personal profile pages are part of a wider set of guidelines being introduced to clarify issues of privacy relating to members of the public and user generated content, including material from social networking websites.
The new guidelines include rules restricting BBC journalists from using pictures from sites such as Facebook and MySpace in news stories without the permission of the copyright owner.
"The public and private space is complicated. People don't know when they put it [pictures] up that it could be used [in the media]," Boaden said during a panel discussion on digital privacy, trust and regulation at the MediaGuardian.co.uk Changing Media Summit today.

in Guardian.co.uk - Media