Google lidera as pesquisas dos europeus

O Google continua a ser o motor de busca preferido pelos europeus, revela um estudo divulgado hoje pela comScore. Apesar disso, os motores de busca da Europa do Leste começam a ocupar posições de relevo, sobretudo em países onde o inglês não é uma língua utilizada com frequência. Destaque ainda para a elevada actividade de pesquisa realizada pelos cibernautas portugueses - 128 pesquisas por utilizador, ligeiramente acima da média europeia de 111 pesquisas.

O press-release
8 in 10 European Searches Occur on Google Sites

Russian Search Engine Yandex Outpaces Yahoo! and Microsoft

LONDON, U.K., May 7, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its ranking of the top search properties in Europe based on data from its comScore qSearch 2.0 service, which showed that Google Sites holds the leading position with more than 19 billion searches conducted in March, representing 79 percent of the European search market.
“With nearly 80 percent of all searches conducted in March, Google is far and away the leading search property in Europe,” said Jack Flanagan, executive vice president of comScore. “However, we are seeing key local players show leadership in Eastern Europe where English is spoken less than in Western markets. With Russia’s online population now the fastest growing in Europe, it is likely that some of these local search engines will continue to gain traction and market share.”

Eastern European Search Players Factor Prominently into Ranking
Google’s top position was followed by eBay, which accounted for 3.1 percent of European searches. Russian search portal Yandex ranked third with 2.2 percent search market share, slightly ahead of Yahoo! Sites at 2.0 percent and Microsoft Sites at 1.9 percent.
Two Polish properties, Nasza-Klasa.pl and QXL Ricardo also proved popular, with 1.3 percent and 1.2 percent shares, respectively. Another Russian property, Rambler Media, grabbed the tenth position with a 0.5-percent share.

Europeans Conducted 25 Billion Searches in March
In March, 221.2 million Europeans conducted 24.6 billion searches, averaging 111 searches per searcher. Searchers in Finland exhibited the heaviest search activity with 143 searchers per searcher, followed by Portugal (128 searches per searcher) and the U.K. (124 searches per searcher). Interestingly, Finland and Russia – two countries that share a border – showed the widest disparity in search intensity, with Russia, where Yandex led the search market, ranking at the bottom of the list with 78 searches per searcher, while Finland, a Google led search market, ranked at the top.

in comScore.com

O quadro
European Search Overview– Country by Country Breakdown*
March 2008
Total European Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch
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Country; Unique Searchers; Searches (MM); Searches Per Searcher
Europe 221,181 24,550 111
United Kingdom 32,392 4,030 124
Germany 36,011 3,935 109
France 26,280 2,955 112
Italy 17,562 1,867 106
Spain 14,535 1,472 101
Russia 14,621 1,141 78
Netherlands 11,713 1,097 94
Sweden 5,023 606 121
Belgium 4,575 510 111
Portugal 3,401 437 128
Switzerland 3,630 401 111
Austria 3,528 399 113
Finland 2,653 378 143
Denmark 2,997 260 87
Norway 2,327 183 79
Ireland 1,290 116 90
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*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.