Google lidera as pesquisas dos europeus

O Google continua a ser o motor de busca preferido pelos europeus, revela um estudo divulgado hoje pela comScore. Apesar disso, os motores de busca da Europa do Leste começam a ocupar posições de relevo, sobretudo em países onde o inglês não é uma língua utilizada com frequência. Destaque ainda para a elevada actividade de pesquisa realizada pelos cibernautas portugueses - 128 pesquisas por utilizador, ligeiramente acima da média europeia de 111 pesquisas.

O press-release
8 in 10 European Searches Occur on Google Sites

Russian Search Engine Yandex Outpaces Yahoo! and Microsoft

LONDON, U.K., May 7, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its ranking of the top search properties in Europe based on data from its comScore qSearch 2.0 service, which showed that Google Sites holds the leading position with more than 19 billion searches conducted in March, representing 79 percent of the European search market.
“With nearly 80 percent of all searches conducted in March, Google is far and away the leading search property in Europe,” said Jack Flanagan, executive vice president of comScore. “However, we are seeing key local players show leadership in Eastern Europe where English is spoken less than in Western markets. With Russia’s online population now the fastest growing in Europe, it is likely that some of these local search engines will continue to gain traction and market share.”

Eastern European Search Players Factor Prominently into Ranking
Google’s top position was followed by eBay, which accounted for 3.1 percent of European searches. Russian search portal Yandex ranked third with 2.2 percent search market share, slightly ahead of Yahoo! Sites at 2.0 percent and Microsoft Sites at 1.9 percent.
Two Polish properties, Nasza-Klasa.pl and QXL Ricardo also proved popular, with 1.3 percent and 1.2 percent shares, respectively. Another Russian property, Rambler Media, grabbed the tenth position with a 0.5-percent share.

Europeans Conducted 25 Billion Searches in March
In March, 221.2 million Europeans conducted 24.6 billion searches, averaging 111 searches per searcher. Searchers in Finland exhibited the heaviest search activity with 143 searchers per searcher, followed by Portugal (128 searches per searcher) and the U.K. (124 searches per searcher). Interestingly, Finland and Russia – two countries that share a border – showed the widest disparity in search intensity, with Russia, where Yandex led the search market, ranking at the bottom of the list with 78 searches per searcher, while Finland, a Google led search market, ranked at the top.

in comScore.com

O quadro
European Search Overview– Country by Country Breakdown*
March 2008
Total European Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch
__________________________________________________
Country; Unique Searchers; Searches (MM); Searches Per Searcher
Europe 221,181 24,550 111
United Kingdom 32,392 4,030 124
Germany 36,011 3,935 109
France 26,280 2,955 112
Italy 17,562 1,867 106
Spain 14,535 1,472 101
Russia 14,621 1,141 78
Netherlands 11,713 1,097 94
Sweden 5,023 606 121
Belgium 4,575 510 111
Portugal 3,401 437 128
Switzerland 3,630 401 111
Austria 3,528 399 113
Finland 2,653 378 143
Denmark 2,997 260 87
Norway 2,327 183 79
Ireland 1,290 116 90
__________________________________________________
*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

Só 40% dos portugueses navegam na Internet

O acesso e a utilização da Internet têm vindo a aumentar em Portugal, mas o país continua abaixo da média da União Europeia na maioria dos dados analisados pelo Eurostat.

A notícia
Portugal aquém da média europeia no acesso à Internet

Portugal está abaixo da média da União Europeia a 27 no que respeita ao acesso à Internet. Os dados do Eurostat mostram que 54% dos europeus navega na rede, enquanto em Portugal só 40% tem acesso à Internet. A distância mantém-se relativamente à utilização da banda larga. Portugal fica abaixo da média em praticamente todas actividades relacionadas com a rede mundial.

Paulo Moutinho
paulomoutinho@mediafin.pt

Portugal está abaixo da média da União Europeia a 27 no que respeita ao acesso à Internet. Os dados do Eurostat mostram que 54% dos europeus navega na rede, enquanto em Portugal só 40% tem acesso à Internet. A distância mantém-se relativamente à utilização da banda larga. Portugal fica abaixo da média em praticamente todas actividades relacionadas com a rede mundial.
Entre os países europeus, a Holanda regista a maior percentagem de utilizadores de Internet. Os números do Eurostat, a entidade responsável pelas estatísticas na União Europeia, revelam que 83% dos holandeses tem acesso à rede, enquanto os búlgaros registam a menor penetração (apenas 19%).

in Jornal de Negócios

Os dados

• 40% dos portugueses tem acesso à Internet
• Em Portugal, 30% do acesso à Internet é realizado através de banda larga
• 11% dos portugueses com acesso à Internet utiliza um serviço VoIP
• 11% dos portugueses com acesso à Internet realiza downloads de ficheiros
• 7% dos portugueses com acesso à Internet cria páginas pessoais

A evolução da Internet na Europa

O aumento da utilização da Internet na Rússia, o domínio dos internautas alemãos (33,2 milhões de visitantes únicos) ou a elevada taxa de penetração da Internet na Holanda são alguns dos aspectos destacados pelo estudo divulgado hoje pela comScore a propósito dos hábitos on-line das audiências de Internet europeias.

O press-release
European Internet Audience Surpasses 226 Million Unique Visitors

LONDON, U.K., NOVEMBER 7, 2007 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study into the online habits of European Internet audiences, based on data collected through the comScore World Metrix audience measurement service.

Internet Usage in Russia Jumps 23 Percent during Past Year
The European region recorded its largest ever Internet audience in September with a 5-percent year over year growth, reaching 226.7 million unique visitors age 15 or older. Russia had the fastest growing online audience this period, increasing 23 percent to 14.6 million unique visitors, followed by Spain, which grew 18 percent to 14.5 million unique visitors, and Ireland, which grew 16 percent to 1.5 million.
The country with the largest online audience was Germany with 33.2 million unique visitors, followed closely by the U.K. with 32.2 million. Together, they represented 29 percent of the total European online audience. Europe’s third largest online country, France, was also its fourth fastest growing, having enjoyed a 14-percent gain and reaching 27.3 million unique visitors in September.

Netherlands Has Highest Internet Penetration in Europe
Internet adoption was highest in the Netherlands, where 82 percent of the country’s population age 15 or older was online in September. After the Netherlands, adoption rates were highest in the Nordic region, where the Internet was accessed by 73 percent of the total population of Sweden, 72 percent of Denmark and Norway, and 66 percent of the Finnish population.
The Nordic region also produced some of the most active online audiences in all of Europe. On average, Internet users in Sweden viewed more pages than any other European country - 3,844 pages per visitor. The country also spent the second longest average period of time on the Internet in September at 30.1 hours per visitor. Finland’s online audience viewed the second most number of pages, averaging 3,266 pages per visitor.
The U.K. Internet audience spent the most time online at an average of 33.0 hours for the month. It also viewed the highest number of pages outside of the Nordic region, averaging 3,252 pages per visitor per month, slightly ahead of the Netherlands with 3,051.
“Many countries in Europe are still demonstrating robust growth in Internet usage,” said Bob Ivins, comScore EVP of International Markets. “And given the relatively low Internet penetration in several major European countries, there is plenty of upside in the European market. Russia, with only 12 percent of its population online, appears poised for substantial growth.”

Os dados relativos a Portugal

Segundo este estudo da comScore, o número de portugueses com mais de 15 anos que utilizaram a Internet em Setembro de 2006 e um ano mais tarde quase não sofreu variação (3.801.000 em 2006, 3.785.000 em 2007). Além disso, a população on-line (com mais de 15 anos) representa 43% da população total, em média despendendo 22,6 horas por utilizador e consultando 2.336 páginas.

Social Networking na Europa

Na Europa, mais de 127 milhões de visitantes acederam a social networking sites em Agosto, ou seja 56% da população europeia on-line. E o país com maior participação em sites como o Bebo.com, Facebook.com ou MySpace.com é o Reino Unido, com quase 25 milhões de visitantes (78% da população britânica on-line).

O press-release
U.K. SOCIAL NETWORKING SITE USAGE HIGHEST IN EUROPE
U.K. Users Average 5.8 Hours per Month on Social Networking Sites
Heavy Users Spend 22 Hours per Month

LONDON, UK, OCTOBER 10TH, 2007 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report into the online habits of the U.K.’s social networking community, based on data collected through the comScore Segment Metrix H/M/L analytical tool, released last month.
Social networking sites such as Bebo.com, Facebook.com and MySpace.com facilitate informal communications and information sharing across the Internet. The European social networking community stood at 127.3 million unique visitors in August – reaching 56 percent of the European online population. U.K. participation in social networking usage proved to be the highest in Europe, with 24.9 million unique visitors – 78 percent of the total U.K. online population – now belonging to the country’s social networking community.
Usage of social networking sites in the U.K. proved heavier than the European average in terms of hours spent, pages viewed, and the number of visits per month. The average visitor to social networking sites in the U.K. spent 5.8 hours per month on those sites in August and made 23.3 visits. This was a significantly heavier usage level than in France, which averaged 2 hours per month and 16.8 visits per visitor, or Germany, with 3.1 hours per month and 13.8 visits per visitor.
Heavy users of social networking sites in the U.K. (defined as being the most active 20 percent of the social networking community by time spent social networking), spent a substantial amount of time viewing social networking content in August, devoting 22 hours per person to their favourite social networking sites and making 71 visits. This user segment also consumed an extremely high volume of content from the social networking category, viewing over 3,000 pages per month.
Conversely, Light users (defined as being the least active 50 percent of the social networking community by time spent social networking) spent significantly less time engaged with such content, making just 4.6 visits per person and consuming only 47 pages of social networking content over the course of the month.
Bob Ivins, EVP of International Markets at comScore, said: “This study reveals the importance of looking beyond averages if one is to clearly understand the characteristics of the key segments that make up the users of social networking sites. Averages provide a valuable summary of the behaviour of visitors to European social networking sites, but as the segmentation of this audience shows, there is a lot more that smart media planners need to know. As an example, about eighty percent of all online activity at Social Networking sites can be attributed to only 20 percent of visitors. Using comScore Segment Metrix, marketers can define consumers behaviourally across the full range of 110 categories reported in the comScore World Metrix service and identify the best sites for reaching the desired segment across the web — making media and promotion plans more targeted, efficient and effective.”

in comScore.com

O quadro

Europa on-line

Num dia normal, durante o mês de Abril, 122 milhões de europeus com 15 ou mais anos estiveram on-line, versus 114 milhões de americanos, revela um estudo da comScore sobre a actividade Internet na Europa.

O press-release

comScore Releases First Comprehensive Review of Pan-European Online Activity

Google most popular property in 13 of 16 countries tracked by comScore
U.K. and Swedish Web users spend more time online than U.S. counterparts
U.K. most active Internet users in Europe

LONDON, U.K., June 4, 2007 – comScore, a leader in measuring the digital world, today released the first comprehensive review of European Internet activity. The comScore World Metrix study reveals that on an average day in April 2007, there were 122 million Europeans age 15 or older online, versus 114 million in the U.S. The average European accessed the Internet from either a home or a work computer an average of 16.5 days in the month and spent a total of 24 hours viewing 2,662 Web pages.
The comScore study compares activity across the 16 countries where comScore tracks Internet usage with panel-based measurement and highlights the differences in Internet development by country. This harmonized view of European online visitation reveals the following:

• The Netherlands and Scandinavian countries have the highest percentage of their populations using the Internet, ranging from 68 percent to 83 percent.
• Germany has the largest online population: 32.6 million people age 15 and older.
• The U.K. has the most active online population, with the highest average number of daily visitors (21.8 million), the highest usage days per month (21 per user), and the highest average time spent per month per user (34.4 hours).
• European users average 16.5 usage days per month. Countries that have usage days below the European average are Russia (11.4 average usage days), Austria (12.0), Italy (12.9), Ireland (13.0), Portugal (13.4), Norway (14.7), Denmark (14.7), Switzerland (15.1), Belgium (15.5) and Finland (16.4).
• The average Swedish user views 4,019 pages per month and views more pages than any other country – 51 percent above the European average of 2,662 pages per month.

“This marks the first time we have released this detailed of a portrait of Internet usage across the 16 countries, making these comparisons truly revealing,” commented Bob Ivins, managing director of comScore Europe. “Such comparisons are only possible due to the consistency of our panel-based methodology country-to-country.”
The study also revealed that Google is the most popular property in 13 of the 1p6 countries, followed by Microsoft in most countries. Yahoo! remains the 3rd most popular property across Europe, despite making the top 3 list in only three countries – Ireland, Italy and Spain.

in comScore, Inc.